According to Brittanica.com, color vision is the ability to distinguish various wavelengths of light waves and to perceive the differences as differences in hue.

While 13% of adult Americans are completely blind and 10% of Americans are colorblind, the majority of the population sees the world in vibrant, dull, neutral or brilliant shades of color.

Colors are not only detected by the human eye but by the subconscious mind as well.

The color of the shirt a person is wearing may affect how they are perceived by their peers, or the color of an art piece may give off a certain feeling while using a different color would give off another. 

For example, red triggers passionate emotions and a sense of urgency, which is why traffic signs that display immediacy are often the color red.

Orange and yellow tones are linked to happiness and are also used by food companies and restaurants to increase customers’ appetite.

According to Neurofied.com, warm colors like these are often incorporated in logos to display a positive attitude towards their products or services and are used in workplaces to increase workers’ efficiency.

Cooler shades, however, are associated with calmness, truth, sadness and indifference.

EVERYDAYHEALTH.com states that blue and green are linked to trustworthiness but are rarely used in food products as they can cause loss of appetite and even disgust.

Unlike warm colors, purple often provides a feeling of discomfort and unpleasantness although it radiates powerfulness and regality.

Neutral tones are different from the others as they have a multitude of meanings in various situations.

Black generally has a negative connotation and is correlated with evil, despair and darkness according to sensationalcolor.com.

Sports teams that have black uniforms have a higher percentage of penalties than others because of the color’s link to aggression.

Dissimilar to black, white is affiliated with purity or innocence and aids in organization and cleanliness.

Colors around the world affect the way humans see and perceive each other while also carrying an underlying message that sends signals to the brain to act a certain way.